NAF is the national Dutch organisation for
footbike and kicksled. It represents kicking in every aspect. So also
the footbike as a toy, as daily transport as well as sport.
Fun, vervoer en sport ineen! is the slogan of NAF. (Fun, transport
and sport - all in one).
NAF has next to a board several committees. Through the formation of a
Public & Relation committee the small organisation has increased
it's PR activities in the Netherlands. Early this year NAF was present
with an info stand at a holiday and bike show in the Amsterdam RAI and
in past summer NAF had an info table, tent and try out zone during the
Outdoor festival in Almere.
Now it's October and the crew members just arrived back from the Bike
Motion Utrecht. The Bike Motion is a 4 day bikeshow which concentrates
on sportive bikes and attracted about 16.000 people.
Each day at least 3 NAF-volunteers were active. So with a crew team of
10 and some overlapping it was a succes this year.
'... It's a lot of
work, but rewarding. We don't have a lot of money to go to more shows
than 3 a year, but what ever we can do, we do.
This year our booth was right between the 2 halls next to 2 samples stands.
I think that is one of the best spots you can have on a show like this.
At one side they were giving out free energy drinks and the other neighbours
gave a way free energybars, bike
drinkbottles and energypowder. So the chance that people did not see us
Also new was the poloshirt with the NAF logo at both sides for the volunteers.
That gave extra publicity and PR.
Another positive development was the mentioning of NAF in all official
press releases of the show and in the shows newspaper!
On the 'vakdag' - (the day only bikeretailers can visit) we got lot of
questions about te kicksled. About 4000 retailers visited the show that
day. Lot of them know footbiking already but don't have the knowledge
about wat is going on in our sport. So also that day proofed an important
"Together with the increased number
of footbike rentals in the Netherlands we get more known every day. And
with that fact we can also demand more of the press. It's time that journalist
stop writing about footbike as if it a new or strange phenomenon. The
time has come for serious race reports in the press. There is a broader
awereness today, so we enter another level ".
Being present at this kind of shows is an important tasks of a national
footbike organisation. Not only to be there for your members, but also
for the public.
Another thing of a bike show is that you meet a lot of companies active
in the bike branche. Mostly during these show it's much easier to get
the right contacts in these use companies for sponsoring or materials...'.